EN
Richmond Learning Platform Richmond Learning Platform
EN
Richmond Learning Platform
logo
Financing
  • Review and validate the contracted materials with Richmond Solution.
Census
  • Manage the census of your students Richmond Solution. Ups and downs.
Payment dads
  • Payment system for parents Richmond Solution.
Community

Santillana organizes the second edition of its International Congress of Educational Marketing, Memorable Schools

Written by

Richmond

Date

August 29 2023

Tags
  • The event, which is entitled 'Future-proof schools', will begin on September 20 and will feature presentations and workshops by leading international experts

 

  • With this second edition, the company continues its 'Memorable Schools' project, with which it aims to provide communication and marketing tools to schools for all its educational projects

Madrid, August 28th

Following the success of the first edition, on September 20 Santillana will offer Latin American schools its second International Congress on Educational Marketing, entitled 'Future-proof Schools'.

This event is part of 'Memorable Schools', a Santillana initiative aimed at directors and teachers of all its educational projects, which aims to provide them with tools for the implementation of communication and marketing strategies.

The new edition of this congress is sponsored by UNIR and EPSON and with the collaboration of the Inter-American Confederation of Catholic Education (CIEC) and can be followed, prior registration, in online format through www.escuelasmemorables.com. On this site you can also consult the detailed program and check the start time in each country.

Loyalty, UX and Acquisition

The II International Congress of Educational Marketing will be structured around three main themes: Loyalty, User Experience (UX) and Recruitment. Each of them will be divided into a talk and a workshop of a more practical nature.

With this format, Santillana intends to give an overview of the latest trends in educational marketing to subsequently land them in solutions adjusted to the reality of schools. The talks will take place on September 20, while the workshops will take place on September 27, October 4 and October 11.

Both the presentations and the workshops will be led by important international experts: Anabel Valera (Spain), educational consultant, leadership specialist and pedagogical coach; Verónica Molinar (Mexico), expert in customer service experiences; Maxi Silvestre (Spain), teacher, consultant and marketing trainer; Denisse Zarruk (Nicaragua), expert in relationship marketing for the education sector; Janett Patrinos (Mexico), psychologist and marketing director of Santillana Mexico; and Emmanuel Martínez (Mexico), digital marketing consultant for educational institutions.

In addition, during the days that the congress lasts, support material will be offered and the networking, with a live chat to promote dialogue and the exchange of ideas between schools throughout Latin America. The participation of attendees will also be certified, with a diploma issued by Santillana and endorsed by UNIR.  

Notes Related