Marketing for Educational Institutions

Many institutions and teachers have recently transferred their teaching online, at least temporarily.

This move often involves a steep learning curve, with teachers facing a growing range of options for blending different modes, platforms, materials and technologies.

This plenary focuses on the concept of ‘Virtual blended learning’ where synchronous, online teaching is combined with asynchronous work using digital materials.

It argues that applying the key principles of Blended Learning to online teaching can help teachers better understand their own role and the role played by the platform, digital material and technology.

This understanding can lead in turn to more effective teaching and learning. The session explores the ‘what’ and ‘how’ of Virtual Blended Learning.

It includes a range of inspiring practical teaching ideas. Attendees will leave with insights into the pedagogical principles underlying Virtual Blended Learning which will equip them to better navigate the current challenging landscape.